Whether it's adding a little punch to a corporate newsletter, exploring business trends for a trade publication, or coming up with the perfect promotional copy, I've got the experience to do the job.
But you know what they say about the proof of the pudding. Take a few moments to browse through the links below, or contact me for a wider range of clips.
When Sanimax rebranded itself as North America's leading BioReturnTM company, it needed
a fresh, customer-focussed website to reflect its new messaging.
Volunteer Centre of Guelph/Wellington
This local non-profit provides three distinct services, each aimed at a different group of clients. Its brochure had to speak to each audience while raising the profile of the centre as a whole.
We Have the Tools to Start Saving Our Oceans...
How do you build support for ocean conservation? This call to action was designed to convey the urgency of marine issues on Canada's east coast and make the case for creating a network of protected areas.
WWF-Canada 2008 Annual Report
For WWF-Canada, 2008 was a year of significant achievements. This
online annual report
highlights the organization's work across the country.
Coping with Catastrophe
CCCA Magazine, June 2008
Like any good boy scout, corporate counsel should be prepared for the unexpected. This feature article for in-house lawyers offers a seven-step guide to managing corporate crises.
Over the Horizon
National, June 2006
It's not just call centres that are being relocated overseas. This story on the outsourcing of legal work to India earned gold at the Canadian Business Press Kenneth R. Wilson
awards in 2007. The judges described it as "a clear, substantive, and commendably level-headed analysis of a new but growing trend."
Biocars: Your car may soon be more vegetable than mineral
CBC.ca, February 15, 2008
Is that corn-based plastic in your door panel? Hemp fibre in your dashboard? A look at how bio-based materials are transforming auto manufacturing.
Gogi and Chums -- Oh My!
Small Farm Canada magazine, May/June 2006
These tips on how to boost profits by growing more exotic, unusual,
and high-margin fruits and veg proved to be a big hit with readers.
Lister Management Inc., 2005
My role in this project was to reorganize, clarify,
and tighten up the text in this step-by-step manual
for taking control of business and personal change.
The Water You
Drink: Safe, or Suspect?
New Society Publishers, 2004
This practical guide to North American tap water
looks at what's in the water you drink, what's worth
worrying about, and what to do if you have concerns.